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COOKIE POLICY

Last updated: 4 August 2026

This Cookie Policy describes the use of cookies and other tracking technologies on the website www.diprimavini.it, operated by:

Azienda Agricola Di Prima S.r.l.
Sambuca di Sicilia (AG), Italy
Email: info@diprimavini.it

For further information on the processing of personal data, please also refer to the website’s Privacy Policy.

1. What cookies are

Cookies are small text files that websites may store on a user’s device while browsing.

Cookies may be used, for example, to ensure the proper functioning of the website, keep a session active, remember user preferences, compile statistics on website usage, and display personalised advertising content.

Some technologies used on the website, such as pixels, tags, identifiers, and local storage tools, may perform functions similar to those of cookies. In this document, the term “cookies” also includes such technologies.

2. Types of cookies used

The website may use the categories of cookies described below.

2.1 Technical and strictly necessary cookies

These cookies are essential for the proper functioning and security of the website and cannot be disabled through the consent management system.

They allow, for example, users to:

  • display pages correctly;

  • keep browsing sessions active;

  • protect the website from fraudulent access;

  • remember cookie preferences;

  • use contact forms;

  • manage the shopping cart, bookings, and payments;

  • ensure the proper functioning of services provided by the Wix platform.

Prior consent is not required for the installation of strictly necessary cookies, without prejudice to the obligation to provide information about their use.

2.2 Functional cookies

Functional cookies allow the website to remember certain user choices and provide personalised features.

They may be used, for example, to remember the selected language, display preferences, or other personal settings.

These cookies are installed only after the user has given consent, where required by applicable law.

2.3 Analytics cookies

The website uses analytics tools to collect statistical information about browsing activity, such as:

  • number of visitors;

  • pages visited;

  • duration of visits;

  • approximate source of access;

  • devices and browsers used;

  • interactions with pages, content, and website features;

  • bookings or purchases generated by different traffic sources.

In particular, the website may use:

Wix Analytics

Wix Analytics allows the data controller to obtain statistics on traffic, user interactions, bookings, and sales made through the website.

Google Analytics

The website may use Google Analytics, a service provided by Google, to measure traffic and analyse how pages are used.

Google Analytics may collect data relating to the device, browser, pages visited, actions performed, source of the visit, and IP address or information derived from it.

Analytics cookies that are not strictly necessary are activated only after the user has given consent.

For further information on data processing carried out by Google, users may consult the documentation and privacy information made available by Google.

2.4 Advertising and profiling cookies

The website may use cookies and tracking technologies to measure the effectiveness of advertising campaigns, create audience segments, and display advertisements that are more relevant to users’ interests.

In particular, the following may be used:

Meta Pixel – Facebook and Instagram

The Meta Pixel, provided by Meta Platforms, may collect information about visits and actions performed on the website, such as:

  • viewing a page;

  • opening a page relating to a wine or a tasting experience;

  • submitting a request;

  • starting or completing a booking;

  • adding a product to the shopping cart;

  • completing a purchase.

This information may be used to measure the results of advertising campaigns on Facebook and Instagram, create custom audiences, and display relevant advertisements.

Meta may link such information to a Facebook or Instagram account when the user is logged in, or may otherwise process it in accordance with its own terms and privacy policies.

The Meta Pixel and other advertising cookies are activated only after the user has given consent.

3. Bookings, purchases, and payments via Wix

The website uses Wix features to allow users to book tastings, purchase products or services, and make payments.

During these operations, technical cookies may be used where necessary to:

  • identify the session;

  • temporarily store the contents of the shopping cart;

  • complete a booking;

  • manage the payment;

  • prevent fraud and unauthorised access;

  • maintain transaction security;

  • remember the preferences selected by the user.

Depending on the payment method selected, the user may also interact with external payment service providers. Such providers may use cookies and process personal data in accordance with their respective privacy policies.

4. First-party and third-party cookies

Cookies may be:

First-party cookies, installed directly by the website www.diprimavini.it or by the platform used to manage it.

Third-party cookies, installed or managed by parties other than the website owner, such as Wix, Google, and Meta.

Third parties may process information collected through their own tools in accordance with their respective privacy policies and cookie policies.

5. Legal basis

Technical and strictly necessary cookies are used to enable the functioning, security, and provision of services requested by the user.

Functional cookies, non-essential analytics cookies, advertising cookies, and profiling cookies are used on the basis of the user’s consent.

Refusal to consent to non-essential cookies does not prevent normal browsing of the website. However, some personalised or measurement features may not be available.

6. Consent management

When accessing the website for the first time, a banner is displayed allowing the user to:

  • accept all cookies;

  • reject non-essential cookies;

  • choose which categories of cookies to authorise;

  • consult this Cookie Policy.

Simply continuing to browse, scrolling through the page, or closing the banner does not constitute consent to the use of non-essential cookies.

In the absence of consent, only technical and strictly necessary cookies are installed.

The choices made may be changed or withdrawn at any time through the “Cookie Settings” link available in the website footer.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

7. Cookie duration

Cookies may be:

Session cookies, which are automatically deleted when the browser is closed.

Persistent cookies, which remain stored on the device for the period indicated by the relevant provider or until they are deleted by the user.

The actual duration of individual cookies may depend on the settings of Wix, Google, Meta, and any other services enabled on the website.

The updated list of cookies, including the provider, purpose, and duration, can be viewed through the “Cookie Settings” panel available on the website.

8. List of cookies

Since the cookies used may vary as a result of platform updates, changes to integrations, or the activation of new features, the updated list is generated by the consent management system installed on the website.

For each cookie, at least the following information should be made available:

  • name of the cookie or tool;

  • party installing it;

  • category;

  • purpose;

  • duration;

  • whether it is a first-party or third-party cookie.

The website may use cookies belonging to the following categories and providers:

Category — Provider — Purpose

Necessary — Wix — Security, session management, website functionality, and consent preferences

Necessary — Wix Bookings — Management of bookings and related sessions

Necessary — Wix Stores or Wix Payments — Shopping cart, orders, transactions, and payment security

Analytics — Wix Analytics — Statistics on traffic, bookings, and sales

Analytics — Google Analytics — Analysis of visits and interactions on the website

Marketing — Meta Platforms — Campaign measurement, custom audiences, and advertising

Functional — Wix or other providers — Preferences and personalised features

The final technical list must correspond to the results of the scan of cookies actually present on the website.

9. Transfers of data outside the European Economic Area

Some providers, including Wix, Google, and Meta, may process data in countries outside the European Economic Area.

Where applicable, such transfers are carried out on the basis of an adequacy decision by the European Commission, the applicable Data Privacy Framework, Standard Contractual Clauses, or other safeguards provided for under applicable law.

For further information, users may consult the privacy policies of the respective providers.

10. How to disable cookies through the browser

Users may also configure their browser to block or delete cookies.

Disabling technical cookies may affect the proper functioning of certain parts of the website, including bookings, the shopping cart, and payments.

The methods for managing cookies vary depending on the browser used and are available in the relevant help sections.

11. Data subject rights

Where provided for by law, data subjects may exercise the rights recognised under Articles 15 and following of Regulation (EU) 2016/679, including the right to:

  • obtain confirmation as to whether personal data concerning them is being processed;

  • access their personal data;

  • request rectification or updating;

  • request deletion;

  • request restriction of processing;

  • object to processing;

  • request data portability;

  • withdraw consent previously given.

Requests may be sent to:

Azienda Agricola Di Prima S.r.l.
Email: info@diprimavini.it

Data subjects also have the right to lodge a complaint with the Italian Data Protection Authority if they believe that the processing of their personal data violates applicable law.

12. Changes to the Cookie Policy

This Cookie Policy may be updated following changes in applicable law, updates to the services used, or changes to the website’s features.

The updated version will be published on this page together with the date of the latest update.

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